How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 29.06.2025 03:14
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Processes
Place
George, Charlotte ,and Louis Are the Royal Family’s Salvation - The Daily Beast
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Good marketing is doing this well.
Have you ever secretly watched someone while they were doing something private?
People
Price
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: